One Thing Never Changes

Posted on Dec 12, 2012 in Advertising

There’s a lot of blather in the world about new agency models, new communication modalities, the idea that brands are patterns and that before long my 37-inch Samsung will be trashed for a two-inch mobile device.

That’s all well and good.

But victory will come, as it always does, not to the pontificators.

Not to the poseurs and posturers.

It will come to people who buckle-down, follow-through and dig. People who keep coming at you. People who work.

That’s the new agency model for me.

That’s Web 4.0 for me.

That’s the new economy for me.

Work hard.

George Tannenbaum

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